Lyrics to Out of System Transfer’s song Rank Stranger. I banged it out with a sharpie on paper in one sitting. It’s a fun and spontaneous spatial design challenge to use a format like permanent markers where adding elements can’t be undone – you have to commit to every stroke of the pen.
This weekend I worked on an illustration to accompany an article in Brooklyn Magazine, 14 (Real) Songs of the Summer: What Brooklyn is Really Listening To. The author spent a day walking around Prospect Park. When passing people who were playing music out loud, he asked them what the song was. It resulted in a very Prospect Park-ian playlist, with some surprising songs in there (from Teitur to Konshens?)! I had a lot of fun working on this – I live 2 blocks from Prospect Park, and I LOVE making and listening to playlists.
Here is another illustration I created for Celgene’s newsroom. The article, “Recognizing the Long-Term Value of Good Cancer Care”, focuses on how patients tend to focus too much on the cost of the medicine, rather than the savings that can be made in the long term if you get the more costly treatment now.
Excited to see my illustration on the Newsroom page of Celgene, a company that produced medicine and treatments for cancer patients. Here is the link to the article (the colors of the illustration have been slightly tweaked after I submitted the illustration to them): http://www.celgene.com/understanding-true-value-myeloma-therapies/
I don’t remember the sentences, make up your own
Below are a couple of illustrations I made of Hellman’s Organic jars. I didn’t try all the flavors, but roasted garlic mayo sounds pretty good!
This is a rough draft of a cover design I made for an internal report at GroupM, following the new brand guidelines I helped develop in the summer of 2015. The idea was to create a metaphor of predicting media and business trends. Here it takes the shape in shining a spotlight on a point of intersection of trajectories in a complex large web of directions.
I have some issues with this design still, but I’m happy how the metaphor turned out!
Earlier this summer I had the opportunity to work with two very talented people, Lauren Kosteski and Ashley McGarry, on the enormous project of rebranding GroupM, the world’s largest media investment company. I wasn’t that involved with the whole process as I came in at the very tail end of the project when it was close to completion. I created some stock illustrations for their style guide as well as writing up guidelines on image use, to be used when briefing in designers and illustrators.
The challenge I had was creating 3 illustrations which were versatile enough to be used in many applications, yet were still able to convey a message. I grabbed an internal publication in the office, and started highlighting the words I saw appear most often. Below are the results, in descending order: DATA, CONNECTIVITY and COLLABORATION
In my time working as an in-house Designer for Astor Wines & Spirits, I worked on several wine label concepts that unfortunately never went into production. I pulled from the archives some of my concepts and sketches, that I would love to get the chance to develop further. Working on wine labels is so much fun, the winery sites and names are often very evocative and fire my imagination.
TOQUE
These label concepts were for a Spanish wine with the name “toque”, or “touch” in Spanish. In the first sketch I wanted to convey a sense of the touch of the land was present in the wine. The other two I think are fairly self-explanatory! The second one, while I like it as a graphic, is perhaps a little bloody 🙂
CHATEAU DU MASSENET
Most French wine labels are very classic, with a lovely engraving image of a winery. I wanted to take a quirkier approach to it, creating an illustration in an entirely different style, more akin to what I intuitively draw when I get to do what I want.
Here’s a map of France I made a while back for Astor Wines & Spirits. It’s made entirely in photoshop, using brushes and a wacom tablet.
Charlotte Gudmundsson Illustration 