Earlier this summer I had the opportunity to work with two very talented people, Lauren Kosteski and Ashley McGarry, on the enormous project of rebranding GroupM, the world’s largest media investment company. I wasn’t that involved with the whole process as I came in at the very tail end of the project when it was close to completion. I created some stock illustrations for their style guide as well as writing up guidelines on image use, to be used when briefing in designers and illustrators.
The challenge I had was creating 3 illustrations which were versatile enough to be used in many applications, yet were still able to convey a message. I grabbed an internal publication in the office, and started highlighting the words I saw appear most often. Below are the results, in descending order: DATA, CONNECTIVITY and COLLABORATION