Earlier this summer I had the opportunity to work with two very talented people, Lauren Kosteski and Ashley McGarry, on the enormous project of rebranding GroupM, the world’s largest media investment company. I wasn’t that involved with the whole process as I came in at the very tail end of the project when it was close to completion. I created some stock illustrations for their style guide as well as writing up guidelines on image use, to be used when briefing in designers and illustrators.
The challenge I had was creating 3 illustrations which were versatile enough to be used in many applications, yet were still able to convey a message. I grabbed an internal publication in the office, and started highlighting the words I saw appear most often. Below are the results, in descending order: DATA, CONNECTIVITY and COLLABORATION
In my time working as an in-house Designer for Astor Wines & Spirits, I worked on several wine label concepts that unfortunately never went into production. I pulled from the archives some of my concepts and sketches, that I would love to get the chance to develop further. Working on wine labels is so much fun, the winery sites and names are often very evocative and fire my imagination.
These label concepts were for a Spanish wine with the name “toque”, or “touch” in Spanish. In the first sketch I wanted to convey a sense of the touch of the land was present in the wine. The other two I think are fairly self-explanatory! The second one, while I like it as a graphic, is perhaps a little bloody 🙂
CHATEAU DU MASSENET
Most French wine labels are very classic, with a lovely engraving image of a winery. I wanted to take a quirkier approach to it, creating an illustration in an entirely different style, more akin to what I intuitively draw when I get to do what I want.
Here’s a map of France I made a while back for Astor Wines & Spirits. It’s made entirely in photoshop, using brushes and a wacom tablet.
Folk-punk band Out of System Transfer are going on a tour 3-14 June (dates here), and they need to get there somehow. Why not with a subway rocket?
Gif time again! GIFs are so much fun and easy to make – don’t know why I haven’t made more of them (yes I do, the old I don’t have enough time excuse).
I started an instagram account featuring my perennial character HAIRMONSTER, at @hairmonsterr. I’m very excited about trying out different narrative ideas and plots on instagram, and to let some weird characters live a simple story. I find that the most compelling and popular instagram accounts have a very strongly developed voice, that can be consistently applied to a wide variety of situations.
Here the monster let its hair down and feels the wind ruffle its head. I want to test out making more gifs, and maybe try on out on @hairmonsterr!
An old classic little sketch comic
I was asked recently by my friend in the super-awaesome Brooklyn-based bluegrass-folk band Small Talk to make a poster for the upcoming show at Littlefield, at 622 Degraw Street. They’re playing a show for the BIG OL’ GAY COUNTRY HOLIDAY party with Julia Weldon, Karen & The Sorrows, and Kings. You should come check it out! And don’t forget to wear your cowboy boots.
The poster was great fun to work on – I decided to go crazy with cowboy boots and hankies 😉
Below is also a rough sketch done in markers for the poster.